Archive for Cyber Census Ethnography On-Site Research Maren Elwood

slot music vs the usb port

Posted in Music Findings with tags on April 16, 2009 by cybercensus2009

Alan & Gail With Margaret W. of NARM
Yesterday, we interviewed Alan & Gail who own a small business that makes artistic lamps and accessories. Margaret W. joined us and provided us additional slot music samples to show.

We have been showing our study participants samples of the slot music format and have had some interesting responses. Initially, people are curious about the new format and want to experiment with it. But, quickly they end up with more questions than the packaging offers. Yesterday, we talked to a Boomer couple who would have liked to try the music in their Macs…but the packaging didn’t say the slot music was compatible with Mac…so, they were unwilling to go further. Additionally, they both have iPhones…but getting the sim card out of them is too difficult…so, again the slot music card was not an option. Once we encouraged them to open the packaging, they did find the usb adaptor…and then wondered if they could use that instead…but the lack of reassurance on the package about ‘Mac compatibility’ remained the deal breaking barrier.

Brainstorming the challenges we are seeing with the slot music format makes us wonder why a new format can’t be usb based…as it seems the usb port is a standard way to share data and music for many of our study participants thus far.

Music has become data…and the usb port has become the standard data transfer port…

On the road again…